thought matter
ROLE: MOTIONAGENCY: THOUGHT MATTER
In 2025, Thought Matter went through an internal studio rebrand. Led by our Executive Creative Director, Able Parris, we worked to craft a new logo, typeface, and color palette. I designed a logo animation and supporting motion elements for the new brand.
The motion system was built around transformation, kineticism, and dimensionality. To bring those themes to life, I was asked to explore what it would look like if the logo lived in an imaginary world. The final animation treats each element as its own character, with every piece reacting to and moving with the others as one connected organism.
EXPLORATION
I cast a wide net to start the motion process and explored how these shapes could expand from simple, flat vectors into characters with dimension and personality. I came up with four animation territories that ranged from a restrained, elegant tone to a playful character-based behavior — all while keeping the ideas of transformation and kineticism in mind.