Wolf Hound is a nitro Irish beer brand brewed in NYC, championing the revival of pub culture. Drawing on Irish ingenuity and New York spirit, Thought Matter crafted a bold, distinct new identity. We anchored the brand with modern typography that nods to the past while instantly evoking ‘nitro,’ along with a rich, beer-inspired color palette that ensures Wolf Hound stands out in busy pubs.

To complement the brand, I designed a dynamic motion system inspired by the texture of nitro foam and our vintage typography. I crafted animated type treatments that adapt seamlessly across social media and in-bar screens.